Alphalights: Well made, well considered decorative lighting can be very persuasive, creating ambience, be that ambience energising or romantic - as the occasion requires. That is why we use incandescent bulbs. The colour sprectrum (an interesting subject) is best represented in the incandescent bulb, which results in a friendlier "eye experience" than other bulb options, and better acheiving energy and romance. Also, photos of things illuminated by the incandescent bulbs (people, objects) can be amazing. Height: Did you know that the average height of a woman is 1.63? At 1.2 metres in height, the Alphalights are perfect for group photos, individual photos etc - as people can be clearly see above the lighting.